For the SLOWJUICER Shopify store, a comprehensive overhaul of the Product Detail Page (PDP) section was implemented, ensuring consistency across all products. This included recoding cross-sell products and free add-ons using Shopify metafields, combined with new JavaScript logic that effectively leveraged the existing cart functionality. These updates streamlined the purchasing experience, making it more seamless and intuitive for customers.
Product descriptions were further enhanced with custom HTML and new sections to present information in a more visually appealing and engaging manner. A/B tests were conducted to assess the effectiveness of these optimizations, leading to a 10-15% increase in revenue. This project demonstrates the ability to integrate technical development with conversion-focused strategies, delivering measurable business results.
