For the Nudecosmetics Shopify project, a new Product Detail Page (PDP) template was developed and applied across all products in the store. The special layout and animations were crafted to align with the brand’s cosmetic aesthetic, creating a visually engaging experience. Dynamic content was facilitated through metafields, including a benefits icon list, delivery date, cross-sell product sections, and a custom variant switcher with color options and information popups.
A/B testing was conducted across Shopify themes (published vs unpublished) to explore different discount price functionalities, which led to a significant revenue increase of 20-25%. These enhancements effectively improved the user experience and contributed to the business’s overall success.
