In the Dr. Massing Cosmetics project, comprehensive theme customizations were implemented on the Dr. Massing Shopify store based on Figma designs, enriching the product detail presentation and enhancing overall user engagement. A custom variant switcher was developed to increase the conversion of product options, creating a more intuitive shopping experience for customers. Additionally, a custom delivery date feature was introduced, allowing customers to view expected delivery times, which significantly improved customer satisfaction.
To drive urgency and boost sales, a custom-coded sales popup notification was integrated to effectively highlight active promotions. The product pages were meticulously crafted to showcase the benefits of each product, resulting in an attractive and engaging layout that captures customer attention.
Over the course of a year, these efforts, including several A/B tests, contributed to improved conversion rates and a revenue increase of approximately 25-30%. These enhancements demonstrate a focus on creating a seamless and engaging online shopping experience, significantly contributing to the success of the Dr. Massing brand.
