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A skilled frontend developer with expertise in Shopify and WordPress, specializing in creating custom solutions that enhance user experience and drive conversions. Proficient in developing new Product Detail Pages (PDP) as well as features like custom variant switchers, delivery date features, sales popups and enhance cart functionalities in Shopify projects, leading to measurable increases in conversion rates and revenue of up to 30%. A strong focus on A/B testing across single pages or themes and innovative discount functionalities further drives revenue growth. Along with WordPress projects, advanced coding skills were applied to customize widgets and develop custom plugins using Custom Post Types (CPT) and Advanced Custom Fields (ACF). This blend of visually appealing design, complex functionality, and data-driven optimization positions is a valuable skillset in creating seamless and engaging digital experiences.

After graduating with a degree in Business Information Technology at the Zurich University of Applied Sciences (ZHAW), I started my career in working on a variety of web projects. Over the past year, I've gained valuable experience in developing SEO friendly e-commerce stores and websites, as well as collaborating with cross-functional teams. In addition to my development work, I've also had the opportunity to take on project management and business analysis responsibilities. This has allowed me to gain a broader perspective on the role of technology in supporting business goals and processes. Overall, my education in Business Information Technology has given me a strong foundation in both business and technology, which has been invaluable in my career so far. I'm excited to continue growing my skills and contributing to the success of future projects.

During my previous job, I have also had the opportunity to work closely with SEO teams while was responsible for the SEO on-site implementations. I understand the importance of optimizing website content for search engines, and have experience implementing on-page SEO techniques such as keyword research, meta tags, heading tags, and internal linking. I am also familiar with Google Analytics and Google Search Console, which allows me to analyze website traffic and improve website performance. My experience working with SEO teams has allowed me to understand the importance of a website's structure, content, and user experience in driving organic traffic and improving search engine rankings. I am committed to delivering websites that are both visually appealing and optimized for search engines.